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Well-rounded new media professional with expertise in online content development, editorial management, community-building and partnership outreach in a 24/7 multi-site publishing environment.
Diverse tasks ranged from significant site design and webmastering to feature writing, from staff management to business partnerships to targeted, multicultural outreach and promotions.
Services
SDIkeda.com service modules provide rapid, affordable planning, evaluation, promotions assistance, or hands-on page- and site-building specifically designed and priced for small businesses, non-profit and service organizations, and sole proprietors with as-needed consulting at various stages of developing online presence and outreach initiatives.
Capabilities
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Website Testing / Assessment / Reporting
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- Report on site structure, navigability, flow, ease of use, speeds, errors
- Report on site locate-ability, rankings on major search engines and indices
- Site content quality, presentation, timeliness, trouble-spots
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Promotions Planning and Content Assistance
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- Research and identify potential partnerships, promotional outlets, add-on tools
- Check rankings on major search engines and indices
- Site content quality, presentation, timeliness, trouble-spots
- Site content planning, development, and provision
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Workshops and Talks
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- Writing / crafting for the Web
- Basics of editing for the Web
- Defensive design assessment: Report on spammers, squatters, spoofers, vulnerabilities
- Search-engine optimization strategies
- Site channel packaging, promotions, sales affiliations, strategic alliances
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SDIkeda.com - History and Philosophy
Starting as a one-man sideline business, SDIkeda.com has evolved into a richly varied referral network for experienced, independent providers of affordable solutions for an ever-expanding range of new media tasks. It initially began with a simple concept: sooner or later, everyone "needs" a "Web plumber".
The concept was based on very expensive, personal experience of being the client who purchased big-ticket Web consulting services only to find the results to be underwhelming -- with often extraneous bells-and-whistles, unmanageable site tools, constant expensive upgrades -- or sometimes even catastrophic. On the other hand, experience showed that cash-strapped small businesses and non-profits too often rely on amateurs, interns, friends of friends who have taken a crash-course in HTML but had little experience maintaining a site in a competitive environment.
SDIkeda.com intended to provide rapid, down-and-dirty media services in "modules" that were specifically designed and priced to suit small businesses, non-profit and service organizations, and sole proprietors with experienced professional advice or hands-on implementation help as-needed, and only as needed.
Projects have ranged from simple site research and planning tasks for startups, to complete builds of small business sites, to limited outreach campaigns using a variety of communications methods including email, audio recordings, teleconferencing, news media campaigns, and more. Over time, contacts increasingly focused on evaluations, presentations, and some on-site workshops and talks, and today, Ikeda takes on very few hands-on site-building projects. However, listed here are details of select past projects, and any inquiries are welcome.
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